Alchemical Marketing & Advertising
If you pay attention to advertising, you will notice that the vast majority of it attempts to make you feel disempowered in some way and then lead you to believe that their product will remedy this disempowerment. No doubt this is in accord with studies of advertising psychology and been shown to be an effective method. However I have no doubt that if given a product that actually adds value to peoples life or is of genuine benefit then a creative person in touch with their heart can find ways to design highly effective advertising that refrains this kind of tactic and, more then that, actually benefits anyone who comes in contact with it whether or not they buy the product.
One of the root goals of an Alchemical Marketer is to develop marketing strategies that helps those who would benefit or be enriched by the products being marketed discover it and recognize it value for them while simultaneously offering benefit to everyone who encounter the marketing efforts. This benefit can be as simple as encouraging some positive emotional state. If all advertising aimed at this, the transformational effect on the world would be profound, but it is also just plain good business sense, because both of these components are very wise long term advertising strategies. First aiming to only get those who will be enriched by what you are offering creates loyal customers who will speak highly of your offering to others who they think will benefit by it. By benefiting everyone who encounters your marketing efforts will build brand good will so that people will feel receptive to future offerings that may actual be enriching to them. Simply repeatedly encouraging positive emotions in association with your product will eventual turn into long term good will. These are benefits that can make sense to even the most ‘worldly” of focused business people. When you include esoteric understandings of how relative reality functions these actually can be recognized as highly leverages strategies. More on this to come…
Alchemical Marketing and Advertising will be a major focus of attention in the early development of ideas on this blog because every Global Alchemist, visionary or business person must use it to some degree. We must sell our ideas and visions. Anyone engaged in any form of self directed business endeavor whether it be self-employment or literally building a business no matter what size (see Self-Employment vs Business for the distinction) will have to engage some form of marketing strategy. Even if one plans on hiring someone to handle marketing, you need to understand enough to endorse or veto the strategies they suggest.